Cookie policy
Version 2026-11-12 · Effective 12 November 2026
We use a small number of necessary storage items to make this website work and to measure it in a privacy-safe way. Analytics and marketing cookies are only set if you accept them, and you can change your mind any time using “Cookie settings” in the footer.
Categories
- Necessary — always on. Security, your consent choice, and anonymous first-party measurement without cookies.
- Analytics — off until you accept. Google Analytics 4 and Microsoft Clarity help us understand which pages help visitors.
- Marketing — off until you accept. The Meta Pixel measures whether our Facebook and Instagram adverts work.
We honour the Global Privacy Control (GPC) signal: if your browser sends it, marketing is switched off automatically.
| Name | Type | Category | Purpose | Duration |
|---|---|---|---|---|
| brand:consent | Local storage | Necessary | Remembers your cookie choices | 12 months |
| brand:sid | Session storage | Necessary | Anonymous session id for first-party, privacy-safe measurement | Until the tab closes / 30 min idle |
| brand:attr | Session storage | Necessary | Remembers which campaign or link brought you here | Until the tab closes |
| brand:flow | Session storage | Necessary | Keeps your guided-flow answers if you go back | Until the tab closes |
| brand:vid | Local storage | Analytics | Recognises returning visitors (only with consent) | 13 months |
| _ga, _ga_* | Cookie | Analytics | Google Analytics 4 measurement | Up to 13 months |
| _clck, _clsk | Cookie | Analytics | Microsoft Clarity usage insights (masked) | Up to 12 months |
| _fbp, _fbc | Cookie | Marketing | Meta (Facebook/Instagram) ad measurement | Up to 90 days |
| sb-* | Cookie | Necessary | Admin sign-in session (staff only) | Session |
| cf_* | Cookie | Necessary | Cloudflare Turnstile spam protection | Session |